The Pepsi MAX Pig meme features a peculiar, low-fidelity image of a pig—often a plastic figure or an edited real pig—next to or 'drinking' a bottle of Pepsi MAX. It emerged as a staple of surreal internet humor and shitposting, where the absurdity of the visual replaces any traditional punchline. The meme is primarily used to represent intense, almost primal cravings for a specific drink or to convey a sense of unhinged, frantic energy. Its popularity stems from its bizarre simplicity, making it a favorite for niche social media circles that celebrate awkward photography and non-sequitur comedy.