The Super Bowl LI meme, primarily known as the '28-3' meme, documents the historic collapse of the Atlanta Falcons against the New England Patriots in 2017. During the third quarter, the Falcons held a massive 28-3 lead, leading many fans and commentators to declare the game over. However, Tom Brady led the Patriots to score 31 unanswered points, winning the game in the first-ever Super Bowl overtime. Today, the '28-3' scoreline is used across the internet as a universal symbol for choking under pressure or celebrating a victory far too early.