The TikTok Step Chicken Cult Wars erupted in mid-2020 when creator Melissa Ong, known as Chunkysdead, called upon her followers to change their profile pictures to a blue-tinted image of a chicken. This 'Step Chicken' army began a massive digital campaign, 'raiding' the comment sections of major creators and declaring war on rival factions like the Hamster Cult and the Lego Star Wars group. The meme became a cultural phenomenon on the platform, illustrating the power of coordinated community action and the lighthearted absurdity of TikTok’s niche subcultures. To this day, the blue chicken remains a symbol of one of the internet's most chaotic and organized profile picture trends.