The Ghostface Cult refers to a massive social media phenomenon, primarily on TikTok and Twitter, where users collectively change their profile pictures to the iconic hooded killer from the Scream film franchise. This digital movement fosters a sense of community as members follow one another, coordinate comment section 'takeovers,' and use the aesthetic to signal their participation in the trend. While Ghostface has been a pop culture staple since 1996, the 'cult' iteration focuses on the power of group identity and viral synchronization. The meme is typically used to represent the moment someone decides to join the collective or to showcase the sheer number of users participating in the horror-themed takeover.