The 'This Is So Sad' meme, most famously known through the phrase 'This is so sad Alexa play Despacito,' emerged as a satirical take on faux-emotional social media posts. It gained massive traction in 2018, primarily on Reddit and Twitter, as a way to mock trivial problems or overly dramatic 'sad' videos. By pairing a supposedly tragic event with a request for the smart assistant Alexa to play the hit song Despacito, the meme highlights the absurdity of performative sadness in the digital age. Today, it remains a staple of internet irony, used to bridge the gap between genuine tragedy and complete nonsense.