The 'This Is How I Win' meme originates from the 2019 crime thriller Uncut Gems, starring Adam Sandler as Howard Ratner, a charismatic jeweler and gambling addict. The specific scene features Howard in a state of high-stakes euphoria as he watches a basketball game that determines his fate, uttering the iconic line to his girlfriend. Since the film's release, the image has become the universal symbol for achieving a hard-fought, often stressful, or completely reckless victory. It is widely used in finance, gaming, and sports communities to describe that specific feeling of a high-risk gamble finally paying off against all odds.