The 'They're The Same Picture' meme originates from the Season 7 finale of the hit NBC sitcom The Office, titled 'Search Committee.' In the scene, Pam Beesly plays a prank on the acting manager, Creed Bratton, by giving him two identical photographs and asking him to spot the differences. She then reveals to the camera, 'They're the same picture.' The template went viral around 2018 as a way to mock people or entities that try to present two identical things as being different. It is commonly used for corporate rebranding, gaming sequels that look identical to their predecessors, and political satire.