The 'They Are the Same Picture' meme originates from a Season 7 episode of the American sitcom The Office, titled 'Search Committee.' In the scene, Pam Beesly pulls a prank on Creed Bratton, who is serving as the acting manager, by giving him two identical pictures and asking him to find at least seven differences. While she tells him corporate wants him to find the differences, she admits to the camera, 'They're the same picture.' The template gained massive popularity on Reddit and Twitter around 2018 as a satirical way to mock brands, politicians, or concepts that claim to be distinct but are essentially identical.