The 'They Hit The Pentagon' meme originated from a humorous bit by Zach Hadel (Psychicpebbles) during an OneyPlays gameplay session. In the clip, Zach performs a frantic, high-pitched impersonation of someone calling his friend Lyle to report a national emergency in an absurdly dramatic fashion. The line 'Lyle, Lyle, turn on the TV, it doesn't matter what channel!' became an overnight sensation for its chaotic delivery and dark humor. It is now widely used across social media as a reaction image or video to announce minor inconveniences or shocking pop culture news as if they were world-altering events.