The 'They Don't Think It Be Like It Is But It Do' meme features a photograph of Major League Baseball player Oscar Gamble, known for his impressive afro and unique perspective. The quote originated from a 1975 interview regarding the New York Yankees' team chemistry and chaotic management. Though the phrasing is grammatically non-standard, it resonated with the internet for its profound, rhythmic way of expressing that a situation is exactly as it appears, regardless of others' denial. It became a viral sensation on forums like 4chan and Reddit in the late 2000s, evolving into a go-to reaction for highlighting inescapable realities or calling out people who refuse to acknowledge the obvious.