Jimmy McMillan became an overnight internet sensation during the 2010 New York gubernatorial debate representing the 'Rent Is Too Damn High Party.' With his distinctive facial hair, black gloves, and booming voice, McMillan repeatedly shouted his signature catchphrase to highlight the cost of living. The meme took off on platforms like YouTube and Reddit, evolving beyond politics to describe anything that is excessive, overwhelming, or simply too damn high. From student loans to the price of groceries, the template remains a go-to for internet users looking to express vocal, comedic frustration about modern inconveniences.