The 'Rent Is Too Damn High' meme features Jimmy McMillan, the founder of the 'Rent Is Too Damn High Party,' during the 2010 New York Gubernatorial Debate. In this iconic televised event, McMillan stole the spotlight from mainstream candidates with his distinctive facial hair, black gloves, and his singular, booming focus on the cost of living. The clip captures him repeatedly and emphatically declaring, 'The rent is too damn high!' in response to questions about the state's economy. This video became an instant viral sensation due to McMillan’s eccentric appearance and the sheer relatability of his grievance. Internet users quickly repurposed the footage to express frustration not just with housing costs, but with any situation involving excessive amounts, high prices, or overwhelming tasks. It serves as the ultimate reaction for indignation against modern economic pressures. Example captions include: 'Me looking at the total at the grocery store for three items,' 'The amount of storage space needed for this update is too damn high,' and 'My level of stress after a five-minute meeting.'