The 'Hawk Tuah Girl Is Stealing Their Attention' meme emerged in June 2024 after Haliey Welch’s street interview went viral in the middle of Pride Month. Internet commenters began joking that the sudden, overwhelming obsession with the 'Hawk Tuah' phrase was overshadowing the LGBTQ+ community's annual celebrations. This meme template is typically used to represent a newcomer or a viral sensation completely derailing a previously significant cultural event or movement. It captures the chaotic and fast-paced nature of internet culture, where a single funny video can dominate the global conversation and spark humorous comparisons between different social groups and trending topics.