The 'Hawk Tuah' girl meme features Haliey Welch, who became an overnight viral sensation in June 2024 following a street interview by Tim & Dee TV in Nashville. When asked about a move that makes men 'go crazy' in bed, Welch jokingly responded with the Southern-accented phrase 'Oh, you gotta give him that hawk tuah and spit on that thing!' The clip's combination of her unexpected candor, distinct accent, and onomatopoeic delivery resonated instantly across TikTok, Instagram, and X. Within days, the phrase was integrated into music remixes, merchandise, and broader internet slang. While initially a raunchy joke, the meme's scale transformed Welch into a genuine influencer, showcasing the power of a single candid moment to penetrate global culture in the age of short-form video. It is frequently used in ironic contexts, to highlight 'Southern charm' in a humorous way, or to reference any situation where a 'extra effort' or a specific 'custom move' is required to achieve a result.