The 'The Floor Is' meme, also known as 'The Floor is Lava,' exploded in popularity in June 2017 as a visual metaphor for avoidance. The template typically shows a person jumping high into the air or clinging to a wall to avoid touching the ground. By labeling the floor with an undesirable task or reality and the person as themselves, creators highlight the extreme lengths people go to ignore their problems. It evolved from a viral social media challenge into a versatile meme format used to joke about everything from procrastination to niche political and cultural commentary.