The Bath, often referred to as 'The Baff' due to Murdoc Niccals' thick accent, originates from the Saturnz Barz (Spirit House) music video and promotional clips released in 2017 for the Gorillaz album Humanz. The scene features the band's bassist, Murdoc, enthusiastically entering a bathtub while exclaiming the iconic line. It quickly became a viral hit within the Gorillaz fandom and the wider internet due to Murdoc's grotesque yet humorous design and the distinct pronunciation of the word 'bath.' Today, the meme is used to express pure excitement for relaxation, chaotic energy, or simply as a reference to the band's peculiar lore and animation style.