The 'Plastic Beach' meme is centered around the cover art for Gorillaz's third studio album, released in 2010. The imagery, created by artist Jamie Hewlett, depicts a sprawling, colorful headquarters built entirely out of trash and detritus in the middle of Point Nemo. In the meme community, the template is frequently used for atmospheric 'vibes' posts, deep-fried surrealist humor, or specific references to the album's lore involving the band members. Its resurgence in popularity is often driven by social media trends using tracks like 'On Melancholy Hill' or 'Rhinestone Eyes,' where the image serves as a nostalgic backdrop for reflections on consumerism, escapism, and environmentalism.