The 'We Are Never Ever Ever Getting Back Together' music video was released in 2012 as the lead single for Taylor Swift's fourth studio album, 'Red'. In this specific scene, Taylor Swift, playing a stylized version of herself, delivers the song's iconic chorus with a mix of playful sass and absolute finality. The clip captures her direct eye contact and expressive hand gestures as she repeats the word 'ever' to emphasize her point. This footage has since become a staple reaction meme for anyone expressing a total refusal to return to a previous state, person, or situation. It is commonly used to represent the feeling of quitting a toxic job, abandoning a failed New Year's resolution, or shutting down an ex-partner. People love the relatable energy of being 'done' with something for good. Example captions include 'Me to my diet after seeing a pizza' and 'My brain to my 8 AM classes during senior year.'