The Taylor Swift 'Reputation' cover parody stems from the 2017 reveal of the singer's sixth studio album, which featured a black-and-white portrait of Swift overlaid with various newspaper fonts repeating her name. The design was intended to represent the media's obsession with her persona, but internet users quickly turned it into a flexible meme template. Fans and trolls alike started replacing Swift with different celebrities, fictional characters, or even pets, while swapping the 'Reputation' headlines for humorous, self-deprecating, or nonsensical news stories. It is most commonly used to satirize 'villain eras' or to mock dramatic situations by framing them as high-stakes media events.