The #StopCookieRunNFTs movement erupted in early 2022 following an announcement by Devsisters regarding their plans to integrate blockchain technology and NFTs into the Cookie Run franchise. Fans of Cookie Run: Kingdom and OvenBreak quickly voiced their opposition, citing concerns over environmental impact, potential scams, and the commercialization of the beloved characters. The hashtag trended globally on Twitter, accompanied by fan art of crying cookies and parodies of the game’s UI. This meme serves as a digital symbol of community backlash against corporate crypto adoption in gaming, highlighting the collective power of player feedback when developer decisions clash with core fan values.