The 'Stop Killing Games' campaign is a global initiative launched by YouTuber Ross Scott of Accursed Farms in 2024, following the shutdown of Ubisoft's 'The Crew.' The movement seeks to challenge the practice of publishers making games unplayable after server shutdowns, advocating for a legal requirement that games remain functional for owners. In the meme world, it is used to satirize corporate greed, highlight the absurdity of 'buying' licenses instead of products, and rally the community around the cause of digital preservation. It often features imagery of the initiative's logo or Ross Scott standing up against industry giants, serving as a powerful tool for consumer advocacy and awareness.