The 'Oh Shit, I'm Sorry' meme originates from a scene in a late-90s adult film featuring actor Steve Rambo, which eventually became a pillar of the 'Gachimuchi' internet subculture. In the scene, Rambo accidentally walks into a locker room and offers an immediate, awkward apology, to which another man responds, 'Sorry for what?' The meme took off on the Japanese video-sharing site Niconico before spreading globally. It is widely used for its surreal comedic timing and is often featured in 'bait-and-switch' videos or used to represent unintentionally awkward social encounters.