The Billy Herrington and Gachimuchi meme subculture originated on the Japanese video-sharing site Nico Nico Douga around 2007. Centered around the late adult film star Billy Herrington, affectionately known as 'Aniki' (Big Brother), the memes involve humorous and rhythmic remixes of gay wrestling videos. These 'MADs' or 'Gachimuchi' (meaning muscular or chubby) videos transformed the source material into a celebration of absurd hyper-masculinity, brotherhood, and high-energy audio-visual art. Despite its roots, the meme evolved into a symbol of internet camaraderie and artistic creativity, cementing Herrington’s status as a beloved icon in digital culture.