The 'Stay-At-Home Girlfriend' (SAHG) meme rose to prominence on platforms like TikTok and Instagram, initially as a lifestyle vlog format documenting a day in the life of women who manage the household while their partners provide financially. It quickly evolved into an internet trope characterized by '5-to-9' morning routines involving aesthetic skincare, overpriced matcha lattes, and minimal labor. While some use the template to romanticize domesticity, it is most frequently used satirically to highlight the contrast between the 'strenuous' tasks of the SAHG and the traditional workforce. The meme captures the cultural conversation surrounding modern gender roles, luxury leisure, and the highly curated perfection of social media aesthetics.