The Sriracha meme centers on the cultural phenomenon of Huy Fong Foods' chili sauce, instantly recognizable by its bright red color and iconic rooster logo. Since rising to mainstream fame in the early 2010s, it has become a symbol of culinary obsession, with fans jokingly claiming they put the sauce on everything from breakfast to dessert. Memes often focus on the addictive nature of the heat, the physical consequences of overconsumption, or the widespread panic caused by periodic global chili pepper shortages. It effectively captures the 'spice lord' subculture and the universal struggle of loving food that fights back.