The Pink Sauce meme originated in mid-2022 when TikTok creator Chef Pii began promoting a vibrant, neon-pink dipping sauce. The internet quickly became obsessed, not just with the mystery flavor, but with the chaotic rollout that included questionable shipping practices, inconsistent colors, and nutritional label typos. The meme captures the duality of viral internet fame and consumer skepticism, often focusing on the sauce's mystery ingredients or the creator's defiant defense against critics. Today, it serves as a shorthand for overly hyped social media products that prioritize aesthetics over safety or logic.