The Spongebob Fire meme stems from the recurring absurdity of fire existing underwater in the Nickelodeon series SpongeBob SquarePants. The most popular version features SpongeBob throwing a piece of paper into a campfire, often used to represent someone ignoring instructions or discarding facts they don't like. Another variation involves the 'Campfire Song Song' episode where characters warm themselves by a fire deep in the ocean. These formats gained massive traction on platforms like Reddit and Twitter as a way to highlight cognitive dissonance, ironic situations, or a total disregard for logic and common sense.