The '(Song) But It Keeps Getting Faster' meme originated as a niche video editing trend on platforms like YouTube and SoundCloud, where creators would incrementally increase the tempo of a popular song until it became unrecognizable or hilariously chaotic. This trend gained massive traction with soundtracks from movies like Shrek or Bee Movie, eventually evolving into a visual template used to describe any situation that escalates rapidly and uncontrollably. In image form, it typically represents the stress and absurdity of a process speeding up beyond human comprehension. It is widely used to mock high-pressure situations or the overwhelming nature of modern internet culture's fast-paced content delivery.