The 'Sometimes the Side Chick Ain't Even a Chick' meme template originated from a viral social media post that satirizes relationship drama by replacing a romantic rival with a non-human obsession. The meme typically features an image of a man looking deeply emotional or reflective, paired with text that reveals his 'other love' is actually a car, a video game, a piece of technology, or a hobby. It resonates widely because it captures the irony of how people can be 'unfaithful' with their time and money toward inanimate objects rather than people. It has become a staple for niche communities to express their devotion to specific interests in a humorous, hyperbolic way.