The 'Soft Guy Era' and its accompanying catchphrase 'Drizzle Drizzle' emerged in early 2024 as a satirical response to the 'Soft Girl Era' and 'Sprinkle Sprinkle' trends popularized by influencer Sheraseven. Originating largely on TikTok, the movement features men humorously adopting the 'spoiled' mindset typically associated with hypergamy, demanding to be pampered and financially supported by their partners. By flipping traditional gender roles and expectations in the dating market, the meme highlights the absurdity of modern relationship discourse. It is characterized by men speaking in calm, 'soft' tones while playfully refusing to pay for dates, making it a viral sensation for its deadpan subversion of traditional masculinity and provider roles.