The E-girl and E-boy aesthetic emerged as a prominent internet subculture in the late 2010s, primarily popularized through TikTok, Tumblr, and Discord. Characterized by a blend of emo, scene, and anime-inspired styles—including heavy eyeliner, dyed hair, and striped long-sleeve shirts—the 'E' stands for 'electronic,' signifying their digital-first presence. While initially used as a derogatory term in gaming spaces, the community reclaimed the label, turning it into a hyper-stylized fashion movement. Memes often focus on dramatic 'transformation' videos or satirical takes on the specific accessories and moody, online-centric personality traits associated with the vibe.