The Snapchat Baby Filter became a global phenomenon in early 2019 when Snapchat released an augmented reality lens that realistically de-aged users into toddlers. The filter's high-quality rendering led to a massive wave of internet memes where users applied the effect to celebrities, athletes, and movie characters to hilarious results. It is most commonly used to depict moments of extreme immaturity or to parody 'childhood' memories. The trend highlighted the power of AR lenses in mainstream meme culture, proving that a single digital effect could generate millions of pieces of content across all social media platforms.