Novelty content filters refer to the wide array of augmented reality (AR) and artificial intelligence overlays found on social media platforms like TikTok and Instagram. These filters range from simple face-distorting effects to complex generative AI that can turn a user into a video game character or a vintage photograph. The meme usage typically revolves around the 'Expectation vs. Reality' trope, highlighting how these filters can dramatically—and sometimes horrifyingly—alter a person's appearance. As these tools become more sophisticated, creators use this template to satirize the obsession with digital perfection or the sheer absurdity of viral trends that turn everyday moments into surreal digital art.