The 'Sister Hong' viral videos feature a distinct internet personality, often referred to as Hong Jie, who gained notoriety on Chinese platforms like Douyin and Kuaishou. Characterized by her unique aesthetic and sometimes eccentric behavior in public spaces, her videos often circulate globally as part of 'weird' or 'cursed' internet compilations. The 'incident' memes usually revolve around her unexpected reactions, high-energy interactions with bystanders, or specific viral clips that leave viewers both confused and entertained. In meme culture, Sister Hong represents the unpredictable and surreal nature of short-form video content, frequently used to express shock, chaos, or a 'main character' energy that defies social norms.