Singles Awareness Day, humorously abbreviated as S.A.D., serves as a lighthearted alternative to Valentine's Day for those not in romantic relationships. While the term has been around since the early 2000s, it gained massive traction on social media as a way for singles to reclaim the holiday narrative through self-deprecating humor, memes about eating chocolate alone, or celebrating the financial perks of not having to buy gifts. The meme usually features imagery of people enjoying their own company, being the 'third wheel,' or mocking the over-the-top commercialization of romance. It has become an annual internet tradition where the 'awareness' is both a joke and a genuine celebration of singlehood and independence.