The Silence Crab meme, often featuring the caption 'Silence, Brand,' gained massive popularity as a reaction to 'relatable' corporate marketing on social media. The image features a crab emitting glowing laser beams from its eyes, a visual style rooted in the 'Deep Fried' meme aesthetic. It is primarily used to dismiss brands that try too hard to participate in internet culture or use memes for profit. While the base image of the crab with lasers existed earlier, its association with silencing brands became a staple of Twitter and Reddit discourse, serving as a powerful tool for users to call out corporate inauthenticity and reclaim online spaces from marketing tactics.