The 'Silence, Brand' meme, frequently featuring a crab with glowing laser eyes, emerged as a viral reaction to corporate social media accounts attempting to use internet slang or memes to appear relatable. It represents a collective pushback against 'cringe' corporate marketing, especially during months when brands adopt social causes for profit. The parallel variation 'Shut the Fuck Up, Liberal' serves a similar function as an aggressive, ironic reaction image used to dismiss political posturing or unsolicited opinions. Both versions utilize a 'deep-fried' or high-exposure aesthetic to amplify the intensity of the dismissal, making them staples of modern internet irony.