The "Shrek You Fat But You Got Swag" meme combines footage from the 2001 DreamWorks animated classic Shrek, starring Mike Myers as the titular ogre and Eddie Murphy as Donkey, with a viral audio clip from the early 2010s. The scene captures Shrek's iconic, confident stride, which has been recontextualized by internet users as the ultimate expression of self-love and irony. In the clip, the audio humorously acknowledges Shrek's physical size while praising his undeniable charisma and "swag." This meme is widely used to represent situations where a person feels invincible despite knowing they might look a bit messy or unpolished. It represents a specific brand of ironic confidence that resonates with creators who enjoy self-deprecating yet high-energy humor. It is the go-to template for acknowledging one's flaws while refusing to let them dampen their mood. Relatable scenarios often involve food, questionable fashion choices, or simply walking into a room with unearned bravado. Example captions include: "When the gym hasn't started yet but the ego is already there," "Me walking to the kitchen at 3 AM to get more fries," and "Entering the room with 0% logic and 100% swag."