Shrek Retold is a massive collaborative film project organized by 3GI, where over 200 artists contributed individual scenes to recreate the entirety of the original Shrek movie. Released in 2018, the project gained viral status due to its wild variety of animation styles—ranging from professional 3D renders to MS Paint drawings and live-action sequences. In the meme world, Shrek Retold represents the peak of internet collaboration and 'Shrek culture,' often used to celebrate fan creativity or to highlight the bizarre, surreal nature of modern internet humor. Memes featuring this project usually play on the contrast between its eclectic aesthetic and the high-effort passion behind the community-driven production.