Shoshu-Riki (Deodorizing Power) became an unlikely internet sensation following a series of bizarre and endearing commercials for the S.T. Corporation. The most famous iteration features a young Portuguese singer, Miguel Guerreiro, belting out the product name with operatic intensity in the streets of Lisbon. Later campaigns featured Japanese pop icon Takanori Nishikawa, maintaining the brand's reputation for high-energy, theatrical absurdity. The meme is typically used to represent a sudden, explosive burst of energy or to sarcastically celebrate the 'cleansing' of a situation or 'stinky' take, leveraging the dramatic flair and infectious enthusiasm of the original advertisements.