The 'Shitty Men in Media List' originated in late 2017 as a crowdsourced Google Spreadsheet created by journalist Moira Donegan. Intended as a private whisper network for women in the media industry to share allegations of misconduct, it quickly became a lightning rod for the #MeToo movement. As a meme template, the spreadsheet's distinct grid layout is often used to jokingly 'expose' fictional characters or call out annoying habits within specific online communities. It captures the tension between anonymous reporting and digital accountability, often used to satirize the culture of public call-outs or to organize humorous data in a recognizable, high-stakes format.