Shitcamp emerged as a premier IRL streaming event organized by Twitch star QTCinderella, bringing together dozens of top-tier content creators for a week of collaborative challenges and bonding. While the event itself was a massive success in 2021 and 2022, the Shitcamp name quickly became a meme within the community, often used to joke about streamer drama, unexpected absences, or the chaotic nature of grouping dozens of high-energy personalities in one house. The meme template is frequently used to celebrate avengers-level crossovers in the gaming world or to parody the often-overwhelming amount of content generated when internet celebrities collide in a single physical space.