The 'She’s a 10 But' and 'He’s a 10 But' meme format exploded as a viral social game on TikTok and Twitter in mid-2022. It challenges participants to rate a hypothetical person’s attractiveness while considering a specific personality trait, habit, or 'red flag' that might drastically change their score. While it started as a conversational party game, it quickly evolved into a visual meme format used to poke fun at dating culture, niche hobbies, and universal annoyances. The meme's longevity stems from its relatability, allowing users to share their most specific pet peeves and preferences through a simple numeric ranking system.