This iconic scene comes from the hit HBO series 'Sex and the City,' which originally aired between 1998 and 2004. In this specific moment, the fiercely independent Samantha Jones, portrayed by actress Kim Cattrall, is interrupted during a private moment in her bedroom. She looks up with zero shame and declares, 'I'm masturbating! I told you I'd be doing that,' perfectly encapsulating her character's radical self-honesty and lack of embarrassment. As a meme, this clip is a powerhouse for expressing radical boundaries and the refusal to apologize for one's personal choices or schedule. It is frequently used to represent situations where someone is doing exactly what they said they would do, no matter how socially awkward it might be for the observer. The clip resonates with anyone who values transparency and 'me-time' over social niceties. Example captions include: 'When my boss calls during my scheduled lunch break,' 'Me sticking to the self-care plan I told everyone about,' and 'When you catch me doing exactly what I said I was gonna do.'