The Sears Air Conditioning commercial, which first aired in the early 1990s and ran for over a decade, became an accidental cultural touchstone due to its relentless repetition and relatable domestic dialogue. The ad depicts a couple suffering through a sweltering heatwave, with the wife reminding her husband that he promised to call Sears the previous day. His response, 'I'll call tomorrow,' followed by her skeptical 'You'll call now,' resonated with viewers who recognized the universal theme of procrastination. In the internet era, the commercial has been embraced as a meme to mock people putting off important tasks or to highlight the specific brand of nostalgic annoyance felt by 90s kids who saw the ad thousands of times.