The Robert J. O'Neill 'Concubines' meme originated from a viral tweet posted in August 2020 by the former Navy SEAL. In the post, O'Neill expressed defiance against COVID-19 mask mandates, stating he wasn't a 'pussy' or a 'concubine.' The internet immediately latched onto his misuse of the word 'concubine'—which traditionally refers to a female mistress or secondary wife—leading to widespread mockery and confusion. The tweet was eventually deleted for violating Twitter's rules regarding COVID-19 misinformation, but it lives on as a popular copypasta and image template. It is typically used to satirize overly aggressive masculine posturing or situations where someone uses a word completely out of context to sound tough.