The Oh Joy Sex Toy 'Cuck' Comic originates from a 2017 educational webcomic by Erika Moen and Matthew Nolan, which was intended to discuss the lifestyle of cuckolding. However, the internet—specifically communities on 4chan and Reddit—quickly repurposed the panels for satirical and derogatory use, often labeling the characters to mock 'soyboy' culture or passive observers. Despite its controversial origins, the meme has evolved into a versatile template for depicting vicarious enjoyment or ironic detachment. It is most frequently used to represent someone being awkwardly happy for others while being excluded from the actual excitement or success.