The Rio De Janeiro filter is a distinctive visual preset that first gained notoriety on Instagram for its extreme saturation, heavy orange hues, and intense high-contrast look. It evolved into a widespread meme as users began satirizing how the filter dramatically—and often unflatteringly—transformed selfies and landscapes into a gritty, 2010-era aesthetic. Frequently associated with a specific 'vibe' of early social media vanity, the meme is now used to joke about deceptive editing, nostalgia for old internet trends, or to give any image an intentionally 'fried' and dramatic appearance.