The Rickroll is one of the most enduring internet pranks, involving a bait-and-switch where a user provides a link they claim is relevant to the topic at hand, but it actually leads to the music video for Rick Astley's 1987 hit 'Never Gonna Give You Up.' Originating on 4chan in 2007 as a spin-off of 'duckrolling,' the meme reached mainstream status by 2008, even appearing in the Macy's Thanksgiving Day Parade. It represents a cornerstone of digital culture, symbolizing the playful and unpredictable nature of the early web. Today, Rickrolling continues to evolve, appearing in QR codes, high-profile social media stunts, and as a timeless way to celebrate the art of the internet prank.