The Duckroll is an iconic bait-and-switch meme that originated on the 4chan imageboard around 2006. It involves a user providing a link that promises a highly desirable or controversial topic, only to redirect the unsuspecting clicker to an image of a wooden duck on wheels. Created as a prank by site founder moot, who replaced the word 'eggroll' with 'duckroll' via a wordfilter, the meme laid the groundwork for the more famous Rickroll. It remains a legendary piece of internet history, symbolizing the early era of trolling and the unpredictable nature of web navigation.